RESEARCH

​Processes and intersections between:

  • Place 

  • Brands

  • Art

  • Everyday life

  • Society 

  • Culture

- Christopher Alexander -

RECENT PUBLICATIONS

Green, A., Grace, D., & Perkins, H. (2018). City Elements Propelling City Brand Meaning-Making Processes: Urban Reminders, The Arts, and Residential Behavior. Marketing Theory, 18(3), 349-369. 

Green, A., Grace, D., & Perkins, H. (2016). City Branding Research and Practice: An Integrative Review. Journal of Brand Management, 23(3), 252-272. 

Green, A. (2016). Map-Drawing in Qualitative Interviews: Opportunities and Challenges. Paper presented at the Twelfth International Congress of Qualitative Inquiry, University of Illinois at Urbana-Champaign.

“There is no logic that can be superimposed on the city; people make it, and it is to them, not buildings, that we must fit our plans.”

- Jane Jacobs -