Dr Amelia Green

My research engages with the processes of and intersections between place, art, everday life and brands.


In the place branding field, my research explores the socio-cultural dimensions of place brands, focusing particularly on the roles of art and other forms of symbolic communication within bottom-up place branding processes.

I am currently investigating the multi-faceted value of silo art and other rural murals to local communities, towns and economies throughout rural and regional Australia.


I believe that interdisciplinary research can facilitate social change and more inclusive, genuinely connected and sustainable futures. 

Digital Media, Digital Methods and Humanities Workshop
13 November 2019
QUT Digital Media Research Centre, Brisbane


2019 Institute of Place Management Conference
3-8 November 2019
University of South Australia, Adelaide


My current research investigates the multi-faceted (e.g. social, cultural, economic) value of Australian silo art and other rural murals. 

Continuing this research on larger scales is important to help optimally facilitate the capacity of this art to empower local communities, activate places and support the social sustainability of rural and regional Australian towns across the country for years to come. 

I presented the initial phases of my research in Copenhagen earlier this year, and I am also presenting in Adelaide at the 2019 Institute of Place Management Conference (November). 


I am conducting this research in collaboration with local groups and organisations.

Please contact me if you would like to know more about collaborating.


"Social sustainability is about ensuring the sustenance of the diverse social relations that exist in healthy communities. Creating the physical, cultural and social places that support wellbeing and a sense of community involves a process of engagement with the people who inhabit those places."

 - Palich & Edmonds (2013) for the Australian Institute of Architects, Environmental Design Guide 

Kaff-eine in Rosebery
Adnate in Sheep Hills
Rone in Lascelles
The Silo Art Trail (curated by Juddy Roller)
Images Karen Simpson (2019) 
See also: The Australian Silo Art Trail 

Branding and Consumer Research Network

Griffith University

Griffith University's Branding and Consumer Research Network is a group of international branding/consumer research experts who aim to be part of the forefront of research and education within this domain. Partnerships with industry, government, and various academic disciplines are paramount for the ongoing success and sustainability of this network. Key research areas include alternative perspectives on brands as social objects, contemporary issues in brand strategy and place branding. 

International Creative Placemaking Network

Street Studies 

I am honoured to be leading the Research dimension of Street Studies (Denmark-based NGO) recently launched Creative Placemaking Network. This informal and passion-based network facilitates knowledge sharing and collaboration between researchers, practitioners (including artists, of course!) and policymakers involved or interested in: 

  • Murals, street art, graffiti & other creative forms

  • Community 

  • Place