People.
Place.
Everyday life.
Dr Amelia Green is passionate about people, place and everyday life.
I completed a PhD in place branding at Griffith University in 2018. My thesis conceptualized the 'organic' (i.e. non-marketer controlled) city elements that shape what cities mean to people. My thesis argued that, although shaped by intentional marketing, city brands are also constantly co-created stakeholders such as cafes, art galleries, sporting venues and retail stores going about their business, and everyday interactions between residents and visitors.
My academic research since completing my PhD continued to focus on community, people, places and everyday life. I have published numerous journal articles covering topics place branding, placemaking, street art, public space and public events.
Between 2021 and 2022, I established and led a major project investigating the impact of Australian silo art on the wellbeing of local communities and visitors.
Expertise in:
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Writing
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Survey design
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Social research
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Communication
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Project management
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Place branding strategy
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Empowering and facilitating
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Analytical and critical thinking
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Community engagement strategies
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Individual and community wellbeing
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Storytelling + Story-listening methods
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Contemporary rural and regional tourism
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Qualitative methods such as focus groups
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Research software e.g. LimeSurvey, NVivo
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Community engagement evidence and data
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Evidence-based decision making processes
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Digital engagement platforms (e.g. Social Pinpoint)
Silo art in Brim, by Guido van Helten - Image Karen Simpson (2019)
RECENT PUBLICATIONS
Silo Art and Wellbeing Report
Many small towns undertake silo art projects to attract visitors to forgotten places, create a lifeline for struggling local businesses and revive community pride.
Public and media discussion often emphasise tourist attraction and immediate local business stimulation as the primary outcomes of these projects.
This report provides much needed empirical and critical investigation into the social and economic impacts of Australian silo art.
Specifically, the aim of this research is to explore (1) how visitors and local communities experience silo art and (2) the impacts of silo art experiences of the wellbeing of visitors and communities.
Membership and Associations
Engagement Institute
(formerly International Association for Public Participation)
Institute of Place Management