Dr Amelia Green

My research engages with the processes of and intersections between place, art, everyday life and brands.


In the place branding field, my research explores the socio-cultural dimensions of place brands, particularly the roles of art and other forms of symbolic communication within bottom-up place branding processes.

My present research focuses on the multi-faceted (e.g. social, cultural, economic) value of street art (including graffiti, murals etc.). I am currently investigating how local communities and tourists experience silo art, and the impact of these experiences on wellbeing.


I believe that interdisciplinary research can facilitate social change and more inclusive, genuinely connected and sustainable futures. 


Brisbane Street Art Festival 
Throughout 2020 (adjusted program to
accomodate COVID-19 restrictions)
Brisbane, Queensland, Australia


Silo art in Brim, by Guido van Helten - Image Karen Simpson (2019) 

Public space in Camden, United Kingdom (2014)


Kaff-eine in Rosebery
Adnate in Sheep Hills
Rone in Lascelles
ABOVE: 'Silo Art Trail' in north west Victoria (curated by Juddy Roller) - Images Karen Simpson (2019)


RESEARCH TEAM: Dr Amelia Green, Dr Helen Perkins & Professor Scott Weaven

GU Ref No: 2002/824

Silo art, the practice of painting large-scale murals on existing grain silos, is spreading throughout regional Australia. However, independent and empirical investigations into the impact/s of silo art are lacking.


This Griffith University research project explores how local communities and visitors experience silo art (including ‘digital’ experiences via social media etc.), and the impact of these experiences on wellbeing.


The research team are particularly interested in the potential impacts of silo art during COVID-19, and as part of Australia’s recovery from this pandemic.  


Ultimately, the findings of this research will help to inform efforts to sustain and support the Australian silo art movement, regional arts and regional Australia more broadly.



NOW - STAGE 1: Interviews (will inform online survey) 

STAGE 2: Interviews & online survey


If you would like to find out more about participating in an interview for this silo art research, please get in touch with the research team via email: 



Thank you for your interest in this research!

Brightsiders in Yelarbon
The Zookeeper and Drapl in Monto 
The Zookeeper and Drapl in Thallon 
The Zookeeper and Drapl in Monto 
The Zookeeper and Drapl in Monto 
The Zookeeper and Drapl in Monto 
ABOVE: Queensland silo art and murals - Images Alana Beutel (2020)

I have presented my earlier research into Australian silo art at international events in Copenhagen, Denmark (2019, Murals, Community, Place for Urban Professionals), and Adelaide, Australia (2019, Institute of Place Management Conference). 

Branding and Consumer Research Network

Griffith University

Griffith University's Branding and Consumer Research Network is a group of international branding/consumer research experts who aim to be part of the forefront of research and education within this domain. Key research areas include alternative perspectives on brands as social objects, contemporary issues in brand strategy and place branding. 

International Research Hub

Street Studies 

Street Studies is a NFP social enterprise based in Denmark. I lead Street Studies' International Research Hub. This informal and passion-based network facilitates knowledge sharing and collaboration between researchers, practitioners (including artists, of course!) and policymakers involved or interested in: 

  • Murals, street art, graffiti & other creative forms

  • Community 

  • Place